The Citywire Top 50 Adviser report is one of the most rewarding projects published each year, because it shines a light on the people shaping the future of advice in South Africa. Beyond just numbers and rankings, it recognises the depth of talent, commitment and professionalism that advisers bring to their clients and communities every day.
This year, there was a record 226 completed entries, and the calibre was exceptional. Submissions were judged across six areas: financial planning process, practice management, investment process, charity and community involvement, transformation and mentorship, and innovation. Pedri Reyneke from Multilink Financial Services was chosen as one of the Top 50 Financial Advisers for 2025.